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HomeGoods Launches Long-Awaited E-Commerce Platform

Today HomeGoods finally launched its long-awaited e-commerce platform. This is a huge leap for the brick-and-mortar big-box retailer which has 820 stores in 47 states. A division of TJX Companies, Inc, HomeGoods is one of the nation’s leading off-price retailers of home decor.

“We are excited to expand HomeGoods’ digital footprint so customers can shop whenever they’d like,” says Mark DeOliveira, President, TJX Digital US. “ will provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life.”

The website features a mix of products from a variety of categories including bedding, bath, decorative pillows, seasonal decor, pet, storage/organization, and kitchen goods. Much like the retail store, new products will be added regularly. Some of the items sold online will also be available in stores as the merchandise varies both in-store and online.”

While the online experience has a “treasure hunt” feel similar to the store, larger pieces of furniture such as chairs are currently unavailable. However, this is just an initial launch and HomeGoods plans to expand its online offerings over time.

“We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love,” says John Ricciuti, President of HomeGoods. “We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores.”

In addition to lesser-known brands, the website features some of the top names in decor, cookware, and more including Calphalon, Tommy Bahama, Yves Delorme, and Novogratz just to list a few.

Best of all, shoppers have the option of returning online purchases in-store as well as through the mail.

One of the best features of is the Idea Shop. Those looking for extra inspiration or curated products will truly appreciate this breakdown of categories including Global Discoveries, Fall Finds, and Made in Europe. There’s also an option to shop by room.

by Amanda Lauren

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